Laila Goubran | User Experience Designer

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Hello! I'm Laila.
I love designing innovative & sustainable
solutions to challenging user problems.

Had the awesome opportunity to present at this year's IBM Spark Design Festival! Together with Micheal Friess, I spoke about the power of concept models for team alignment.

#IBMSparkDesignFestival #Conceptualmodels #lifeatIBM
#uxdesign

Had the awesome opportunity to present at this year's IBM Spark Design Festival! Together with Micheal Friess, I spoke about the power of concept models for team alignment.

#IBMSparkDesignFestival #Conceptualmodels #lifeatIBM
#uxdesign

Great evening talking about #sustainabledesign with #ixdaromandie
At HEIG-VD
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#sustainability #sustainableuxdesign #uxdesign #ixdameetup #climateaction #climaterealityleadership

Great evening talking about #sustainabledesign with #ixdaromandie
At HEIG-VD
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#sustainability #sustainableuxdesign #uxdesign #ixdameetup #climateaction #climaterealityleadership

Inspiring moments from #interaction23

From designing for the apocalypse of the anthropocene to eco-centric approaches and prioritizing human connection.

Thank you @ixda
#undesignthedefined
#designtheundefined

Inspiring moments from #interaction23

From designing for the apocalypse of the anthropocene to eco-centric approaches and prioritizing human connection.

Thank you @ixda
#undesignthedefined
#designtheundefined

So grateful to get to talk about #sustainabledesign with such an amazing group of women @ideate.labs' Women in Design conference
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#sustainableuxdesign #climateaction #womenindesign #designerdays

So grateful to get to talk about #sustainabledesign with such an amazing group of women @ideate.labs' Women in Design conference
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#sustainableuxdesign #climateaction #womenindesign #designerdays

Recently learned and got to try out the #3horizons framework for #strategicforesight
How are you future proofing your business?

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#designstrategy #userexperience #productvision #uxstrategy #trendscanning #sustainabledesign #futurethinking #uxdesignerdays

Recently learned and got to try out the #3horizons framework for #strategicforesight
How are you future proofing your business?

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#designstrategy #userexperience #productvision #uxstrategy #trendscanning #sustainabledesign #futurethinking #uxdesignerdays

How can we as UX designers contribute to a more sustainable future? 🌱
Read about the 5 steps designers can take about the climate crisis on my medium blog

lgoubran.medium.com

#sustainableuxdesign #uxdesign #sustainability #climatechange

How can we as UX designers contribute to a more sustainable future? 🌱
Read about the 5 steps designers can take about the climate crisis on my medium blog

lgoubran.medium.com

#sustainableuxdesign #uxdesign #sustainability #climatechange

Today I presented my learnings about what ux designers can do for a more sustainable future at the #IBMSparkDesignFestival and will be sharing more soon.
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#sustainbledesign #sustainbleux #ibmdesign #sustainability #designfestival #designtalk

Today I presented my learnings about what ux designers can do for a more sustainable future at the #IBMSparkDesignFestival and will be sharing more soon.
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#sustainbledesign #sustainbleux #ibmdesign #sustainability #designfestival #designtalk

Excited and honored that I’ll be speaking at the first-ever, internal IBM Spark Design Festival. The festival is open only to IBMers—so, if you’re reading this and you’re an IBM colleague of mine, I hope you’ll join me! IBMers can visit ibm.biz/IBMSparkDesignFest to register to attend.

#IBMSparkDesignFestival, #IBMDesign
#designfestival #festivalspeaker

Excited and honored that I’ll be speaking at the first-ever, internal IBM Spark Design Festival. The festival is open only to IBMers—so, if you’re reading this and you’re an IBM colleague of mine, I hope you’ll join me! IBMers can visit ibm.biz/IBMSparkDesignFest to register to attend.

#IBMSparkDesignFestival, #IBMDesign
#designfestival #festivalspeaker

Building a good understanding of the target user is the first step for any design.
#userpersona #JobsPainsGains
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#uxdesignerdays #userresearch #uxdesign #citizendatascientist #persona #userexperiencedesign

Building a good understanding of the target user is the first step for any design.
#userpersona #JobsPainsGains
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#uxdesignerdays #userresearch #uxdesign #citizendatascientist #persona #userexperiencedesign

Big ideas are a lot of fun.
My favorite part of the process is when we're brainstorming ideas to solve a problem and can let ourselves go a little bit crazy with our solutions.
#designthinking
#ibmdesign #mural

Big ideas are a lot of fun.
My favorite part of the process is when we're brainstorming ideas to solve a problem and can let ourselves go a little bit crazy with our solutions.
#designthinking
#ibmdesign #mural

Practicing to sketch more patiently and take my time to think of and draw details #uxdesignerdays
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#paperprototyping #uxdesign #sketching #sharpie #prototype #uxdesignerlife #uxdesigner #ibmdesign

Practicing to sketch more patiently and take my time to think of and draw details #uxdesignerdays
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#paperprototyping #uxdesign #sketching #sharpie #prototype #uxdesignerlife #uxdesigner #ibmdesign

Latest blog on creating user centred AI solutions #aidesign #usercentereddesign

Latest blog on creating user centred AI solutions #aidesign #usercentereddesign

Back to basics 🔺◾
#branddesign
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#brandingpassion #graphicdesign #designerdays #sideproject #patterns #geometricshapes #branding

Back to basics 🔺◾
#branddesign
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#brandingpassion #graphicdesign #designerdays #sideproject #patterns #geometricshapes #branding

#blackouttuesday

#blackouttuesday

Brainstorming 💡
#homeofficedays .
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#uxdesignerdays #brainstrom #homeoffice #windowcleaning #whiteboard #timelapse #userexperience #ideation

Brainstorming 💡
#homeofficedays .
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#uxdesignerdays #brainstrom #homeoffice #windowcleaning #whiteboard #timelapse #userexperience #ideation

Different tools, one goal
#uxdesignerdays .
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#uidesign #whiteboard #sketching #sketch #uicomponent #userexperience #homeoffice #interfacedesign

Different tools, one goal
#uxdesignerdays .
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#uidesign #whiteboard #sketching #sketch #uicomponent #userexperience #homeoffice #interfacedesign

Daily View 🖥️
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#designerdays #quarantinelife
#homeoffice #designerlife #workingfromhome

Daily View 🖥️
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#designerdays #quarantinelife
#homeoffice #designerlife #workingfromhome

MANTRA 🌟
#designerdays

MANTRA 🌟
#designerdays

Empathy maps with #technovationottawa
#ibmstem4girls .
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#designthinking #ibmdesign #ibmdesignthinking #humancentereddesign #designerdays #designerlife #womenfortech

Empathy maps with #technovationottawa
#ibmstem4girls .
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#designthinking #ibmdesign #ibmdesignthinking #humancentereddesign #designerdays #designerlife #womenfortech

Closing thoughts from #Canux
#whatif 💭💭
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#canux19 #billbuxton #designervalue #imagination #futuredesign

Closing thoughts from #Canux
#whatif 💭💭
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#canux19 #billbuxton #designervalue #imagination #futuredesign

Design values and decision systems
from @kim.goodwin @canux .
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#decisionsystems #userexperience #design

Design values and decision systems
from @kim.goodwin @canux .
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#decisionsystems #userexperience #design

Typography explorations M Q L
#typedesign #designchallenge
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#typorgraphy #designerdays #typeposter #lettering #letters #minimaltype #blackandwhitedesign #bnw

Typography explorations M Q L
#typedesign #designchallenge
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#typorgraphy #designerdays #typeposter #lettering #letters #minimaltype #blackandwhitedesign #bnw

Today is a prototype
#nopressure .
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#desklove #designerdays #workstation #friday #stickies #ibmdesign #coffee #uxdesignerdays #designerdesk #nostress

Today is a prototype
#nopressure .
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#desklove #designerdays #workstation #friday #stickies #ibmdesign #coffee #uxdesignerdays #designerdesk #nostress

Designer designing...
#uxdesignerdays .
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#ibmdesign #austinstudio #ibmdesignstudio #designcamp #designthinking #whiteboardwalls #postits #uxdesigners #userexperience

Designer designing...
#uxdesignerdays .
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#ibmdesign #austinstudio #ibmdesignstudio #designcamp #designthinking #whiteboardwalls #postits #uxdesigners #userexperience

Isometric experimentation 📦
#justforfun
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#adobeillustrator #shapes #experiment #isometric #whiteblueblack #illustrator #geometricshapes #designerlife #designerfun

Isometric experimentation 📦
#justforfun
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#adobeillustrator #shapes #experiment #isometric #whiteblueblack #illustrator #geometricshapes #designerlife #designerfun

Happy design place 💙
#ibmdesignstudio #teamspace .
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#patterns19 #ibmaustin #ibmmakerfair #makelab #ibmdesign #designerlife #designthinking #designerdays #designfun #whiteboardwalls

Happy design place 💙
#ibmdesignstudio #teamspace .
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#patterns19 #ibmaustin #ibmmakerfair #makelab #ibmdesign #designerlife #designthinking #designerdays #designfun #whiteboardwalls

Design camping in Austin with awesome people _patterns19 🐝 #ibmdesign

Design camping in Austin with awesome people _patterns19 🐝 #ibmdesign

Team room for the next weeks ✏️♾️
#designthinking #ibmdesgin .
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#uxdesigners #uxdesignerdays #ibmdesignthinking #ibmers

Team room for the next weeks ✏️♾️
#designthinking #ibmdesgin .
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#uxdesigners #uxdesignerdays #ibmdesignthinking #ibmers

#ibmdesgin 🐝

#ibmdesgin 🐝

Diverge > converge
#designthinking
#patternsibm
#ibmdesign

Diverge > converge
#designthinking
#patternsibm
#ibmdesign

New blog post: "Becoming AI designers" lgoubran @medium .
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#artificialintelligence #aidesign #experiencedesign #uxdesigners #designerdays #designblog #machinelearning #ai #designwithai #medium

New blog post: "Becoming AI designers" lgoubran @medium .
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#artificialintelligence #aidesign #experiencedesign #uxdesigners #designerdays #designblog #machinelearning #ai #designwithai #medium

You get 3 stars 🌟🌟🌟
#animationchallenge .
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#principle #dailymotion #motiondesign #simpleanimations #stars #rating #purpleyellow #illuatration

You get 3 stars 🌟🌟🌟
#animationchallenge .
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#principle #dailymotion #motiondesign #simpleanimations #stars #rating #purpleyellow #illuatration

💡💡💡
#animationchallenge .
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#lightbulb #principle #animation #motiondesign #animationdesign #brainstrom #designerdays #challenge #sketching #illustrations

💡💡💡
#animationchallenge .
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#lightbulb #principle #animation #motiondesign #animationdesign #brainstrom #designerdays #challenge #sketching #illustrations

Bubble 🔵
Playing around with #principle .
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#animation #bubbles #motiondesign #justforfun #designchallenge #motion #bubble #illustration #graphicdesign

Bubble 🔵
Playing around with #principle .
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#animation #bubbles #motiondesign #justforfun #designchallenge #motion #bubble #illustration #graphicdesign

Had an awesome time at the #Callforcode kickoff!
Lots of great ideas to help people in natural disasters .
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#ibm #designthinking #riversidelab #ibmottawa #storyboard #hackathon #workshop #teamwork #userexperience #postits #ibmer #designforgood #answerthecall

Had an awesome time at the #Callforcode kickoff!
Lots of great ideas to help people in natural disasters .
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#ibm #designthinking #riversidelab #ibmottawa #storyboard #hackathon #workshop #teamwork #userexperience #postits #ibmer #designforgood #answerthecall

Re-imagining logos in the Swiss design style
#logochallenge #justforfun .
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#logodesign #abstractshapes #designerfun #designerdays #nasa #dominospizza #colgate #circles #geometry #branding #branddesign

Re-imagining logos in the Swiss design style
#logochallenge #justforfun .
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#logodesign #abstractshapes #designerfun #designerdays #nasa #dominospizza #colgate #circles #geometry #branding #branddesign

Finally got around to publishing this project.
Would have liked to do more for it but I'm still happy with how far I got

Check it out on my behance or on lgoub.com
#newproject
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#branding #brandingpassion #exploreplanner #travelplanner #appconcept #experiencedesign #travelpassion #designerdays #designerlife #behance #lgoubdesign #branddesign #appdesign

Finally got around to publishing this project.
Would have liked to do more for it but I'm still happy with how far I got

Check it out on my behance or on lgoub.com
#newproject
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#branding #brandingpassion #exploreplanner #travelplanner #appconcept #experiencedesign #travelpassion #designerdays #designerlife #behance #lgoubdesign #branddesign #appdesign

Sketches ✏️
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#branding #logodesign #portfolioday #exploreplanner #travelplanner #sketching #sketches #branddesign #brands #icons #brainstroming #compass #travelpassion

Sketches ✏️
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#branding #logodesign #portfolioday #exploreplanner #travelplanner #sketching #sketches #branddesign #brands #icons #brainstroming #compass #travelpassion

Prepping a tool for a heuristic evaluation #usability .
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#uxdesignerdays #evaluation #consistency #userexoerience #uxdesign #interactiondesign #usabilityevaluation #userexperience

Prepping a tool for a heuristic evaluation #usability .
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#uxdesignerdays #evaluation #consistency #userexoerience #uxdesign #interactiondesign #usabilityevaluation #userexperience

Design Thinking Workshop
#allthepostitnotes .
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#ideation #brainstroming #designthinking #userexperience #uxdesignerdays #designthinkingworkshop #empathymap #workshop #teamwork #postits #postitnotes

Design Thinking Workshop
#allthepostitnotes .
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#ideation #brainstroming #designthinking #userexperience #uxdesignerdays #designthinkingworkshop #empathymap #workshop #teamwork #postits #postitnotes

Change aversion/attraction pattern
#userbehavior #userexperiencedesign .
From Pendar Yousefi- Google Design medium
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#changeaversion #changeattraction #manageuserexpectations #uxdesign #uxresearch #userresearch #chart #time #behaviorpattern #googledesign

Change aversion/attraction pattern
#userbehavior #userexperiencedesign .
From Pendar Yousefi- Google Design medium
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#changeaversion #changeattraction #manageuserexpectations #uxdesign #uxresearch #userresearch #chart #time #behaviorpattern #googledesign

Wireframes #interactionesign .
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#userexperiencedesign #userexperience #uidesign #uidesigner #userinterface #userinteraction #userinteraction #appdesign #blackandwhite #designerdays

Wireframes #interactionesign .
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#userexperiencedesign #userexperience #uidesign #uidesigner #userinterface #userinteraction #userinteraction #appdesign #blackandwhite #designerdays

UX design pyramid with by Iren Korkishko #userneeds #uxdesignpyramid
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#uxdesign #userexperience #pyramid #feature #experiencedesign #ux #designblog

UX design pyramid with by Iren Korkishko #userneeds #uxdesignpyramid
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#uxdesign #userexperience #pyramid #feature #experiencedesign #ux #designblog

Mind mapping for a "Zero Waste Journey" ♻️
#realtimeboard #weekendwarrior
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#brainstorming #journymapping #appidea #discovery #research #experiencedesign #servicedesign #gamification #zerowaste #sustainableux

Mind mapping for a "Zero Waste Journey" ♻️
#realtimeboard #weekendwarrior
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#brainstorming #journymapping #appidea #discovery #research #experiencedesign #servicedesign #gamification #zerowaste #sustainableux

For the love of style guides 💜
#designsystemgeek
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#colourpalette #colourvscolor #colours #visualdesign #uidesigner #userinterface #userexperience #styleguide #branding #interface #uxdesignerdays

For the love of style guides 💜
#designsystemgeek
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#colourpalette #colourvscolor #colours #visualdesign #uidesigner #userinterface #userexperience #styleguide #branding #interface #uxdesignerdays

Step by step
#FramerX #exploretravelplanner .
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#uxdesignerdays #uxdesigner #appdesign #mobileapp #travelplanner #userinterface #interactiondesign #ixd #interaction #visualdesign #mobileinterface

Step by step
#FramerX #exploretravelplanner .
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#uxdesignerdays #uxdesigner #appdesign #mobileapp #travelplanner #userinterface #interactiondesign #ixd #interaction #visualdesign #mobileinterface

Userflows #uxcasestudy
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#uxdesignerdays #userexperiencedeaign #userflows #uidesign #userinterface #appdesign
#wireframes #realtimeboard #sketching

Userflows #uxcasestudy
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#uxdesignerdays #userexperiencedeaign #userflows #uidesign #userinterface #appdesign
#wireframes #realtimeboard #sketching

Case study in process 📝 #transportapp #featureprioritization #uxdesignerdays #weekendwarrior .
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#casestudy #realtimeboard #postits #research #uxdesign #userexperience #appfeatures #prioritization #userexperiencedeaign #uxcasestudy

Case study in process 📝 #transportapp #featureprioritization #uxdesignerdays #weekendwarrior .
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#casestudy #realtimeboard #postits #research #uxdesign #userexperience #appfeatures #prioritization #userexperiencedeaign #uxcasestudy

My favorite moments from #canux this weekend
#uxdesignerdays #conferenceweekend

My favorite moments from #canux this weekend
#uxdesignerdays #conferenceweekend

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Work

Featured projects

Ottawa Transit

A UX Case Study

EXPLORE

Travel Planner

WildFire Response Dashboard

WildFire Response Dashboard

Dashboard design to facilitate data input during wild fire response operations

Contact

Contact

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